Ecommerce Development

Selling online is mostly a plumbing problem. The storefront is the easy part. What decides whether a store works is everything behind it: does the payment actually clear, does inventory stay accurate, does the customer get their receipt, and can your staff find and fulfil the order without calling a developer.

I have built stores that sell physical products, digital downloads, event tickets, and webinar access with different prices for members and non-members. The payment side runs through Stripe, Moneris, or PayPal depending on what fits your business and your existing banking.

What goes into a store that works

A product catalogue with variants, options, and categories that make sense to a shopper rather than to a database. Real inventory tracking so you do not sell what you no longer have. Tax and shipping rules configured for Canadian sellers. A checkout stripped of every step that does not need to be there, because each extra field costs you completed orders. And an order management side your team can run day to day.

When Shopify is genuinely the right answer for a business, I will say so and build there instead. A custom store makes sense when you have pricing rules, memberships, or integrations that off-the-shelf platforms fight you on. If you just need to sell forty products, paying for a custom build is money you should keep.